SEO Content Writer & Data Journalist
I am Ibtisam Fatima. Writer, Data Enthusiast, and SEO Geek. What do you want me for?
Ibtisam Fatima helps you resonate with your audience and tell stories.
Ibtisam's Best Performed Work
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Ibtisam's Best Case Study
Executive Summary
PayWeekly Flooring needs an SEO content specialist who can collaborate with their SEO team and help increase website clicks and impressions. I joined the team as a head of SEO content and led a team of writers with expertise, talent, and speed to complete the high-volume work for PayWeekly Flooring. PayWeekly Flooring SEO Lead said, “delivered quality articles consistently but also found smart ways to improve low-performing pages”.
How did I help?
Created and optimized web content for 150+ pages and blogs by leveraging strong copywriting, on-page SEO techniques, keyword research, and search intent analysis to drive high-quality results. Managed and trained a team of writers, providing detailed briefs and revamping underperforming content to improve performance.
The Results
Achieved a 40% increase in search performance for the PayWeekly Flooring domain within six months, surpassing the team’s outsourcing goals. The SEO Lead of PayWeekly Flooring further wrote, “ She’s proactive, detail-oriented, and always brings fresh ideas to the table. I enjoyed working with her and highly recommend her expertise to any team.”
Hey, I am Ibtisam
Want a writer that reflects what's your actual story is? You search ends here
I am an expert SEO Content Writer, Data Journalist, and Freelancer. My background in mass communication, advertising, marketing, and journalism informs me valuable content creation.
As a freelancer, I have written content for multiple international B2C, D2C, and B2B companies. Some of the major names are PayWeekly Flooring (UK), TBBS (Canada), and CapCut (China). Currently, I am working on my LinkedIn content creation to enhance my skill set and reach out to people who need me but don't know they do.
You deserve content that resonates with the audience and hit every corner of the internet.
My writing journey started 5 years ago when I wished to take my writing skills as a service. Firstly, I worked on small freelance projects, pitched from Facebook. 5 years later, I have 100+ client stories about web content, blog, SEO, and news writing. I have just graduated from the Department of Mass Communication, University of Sindh.
They say the degree has no value. However I used my bachelor's degree to learn better about the content creation world. I am confident about research, writing, and SEO because of my degree and certifications combined.
Currently, I am working on my personal brand on LinkedIn, personal newsletter (which is still in incubation), and working with freelance clients to help them hit every corner of the internet.
What People has said about Ibtisam?
"Ibtisam has a great understanding of SEO and knows how to align content with user search intent. She not only delivered quality articles consistently but also found smart ways to improve low-performing pages. She’s proactive, and detail-oriented, and always brings fresh ideas to the table. I enjoyed working with her and highly recommend her expertise to any team."
-Sarmad Aijaz
SEO Lead @ Payweekly Flooring UK
"Great experience working with Fatima! Excellent writer with good communication and delivered in the agreed-upon time.
I recommend trying her out for your project. 5-stars!"
- Jelle Dufour
YouTube creator @ Octagon Buzz Business
"I had the pleasure of working with Fatima on a few content writing projects. She delivered high-quality articles that exceeded my expectations. Always deliver work on time and provide good customer support. Overall, I happily recommend her for any kind of SEO content writing task due to her understanding of the topics and exceptional writing skills."
- Ameen Hamza
Freelance Writer. Level 2 seller Fiverr
"Ibtisam is a great freelancer to work with, who always delivers her tasks on time and in high quality. Definitely would recommend working with her if you're looking for a talented and detail-oriented copywriter for your site or blog. Looking forward to working with her again in the future!"
-Dmitry Pobivanets
Content Manager @ TBBS (Toronto Barber & Beauty Shop)
"I am pleased to recommend Ibtisam for any content writing position. She consistently delivers high-quality, engaging content with exceptional attention to detail. Her strong communication skills and ability to meet deadlines make her a valuable asset to any team. I highly recommend Ibtisam for her talent and dedication in the field of content writing."
- Urbia Basharat
Marketing and Communication Expert
"Ibtisam is an amazing content writer and she has updated knowledge on the best practices of SEO in terms of writing. She is a capable SEO content writer and I highly recommend all SEOs to work with her. She has a can-do attitude toward any writing task. She updates about delays if there are any and has a proactive nature when she is working on the writing tasks. She does not use AI and writes the content with attention. She can write in American as well as UK standard English."
- Muhammad Asad
SEO Expert